/ thoughts
Field notes from production.
Opinionated essays on Adobe AEM Edge Delivery, applied AI, and the wider Adobe stack. Written from production, not the deck. New thoughts ship every couple of weeks.
AI
Flat-rate AI is ending. Agentic workloads burn tokens. The case for owning your inference, and how to decide which workflows belong off hosted models.
EDS
DA looks alarmingly simple. Authors stop complaining after two weeks. Why document-based authoring keeps beating the more enterprise-feeling alternatives.
EDS
Decoupling the CMS from the experience introduces complexity that hurts productivity. Why EDS makes the headless argument obsolete.
AI
AI coding assistants are tools, not autonomous developers. The guardrails, the philosophy, and the engineering rules for shipping AI-assisted code.
EDS
Lighthouse 100 is a starting position, not a finish line. What real performance work looks like once the synthetic scores are green.
AI
Vendor chatbots bolted on with a JS snippet always feel off. What "built in" retrieval looks like when it's part of the CMS, and why authors win first.
EDS
Every EDS block is an API contract between author, developer, and framework. The three signatures and why mismatches cause most block bugs.
Industry
Twenty-five years on the Adobe stack. What changed wildly, what stayed the same, and what's worth watching next.
AI
Three line items on every enterprise AI bill that should not exist, and how to decide which workflows belong on hosted, self-hosted, or neither.
Practice
Author concerns sound soft in the architecture meeting and crush you in production. Why the author argument keeps winning eventually.
Practice
Every EDS migration deck has the same five phases. Every one hides the three weeks of real work the deck doesn't mention.
AI
The agent demos are compelling. Production is the part the demos don't show. Three supervision regimes by reversibility, and guardrails the model can't route around.
Industry
I joined Day Software in 2000 to ship CQ in the US. The story of how CQ became AEM became EDS, and what it tells us about where the platform goes next.
/ next opening · june
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